February 2, 2016:
Excellent diginets overview.
Antenna TV and Bounce TV, two leaders in the multicast network space, are making big splashes early in 2016. Tribune Broadcasting’s Antenna TV, which shows classic TV series from the 1950s through the ’90s, began airing episodes of The Tonight Show Starring Johnny Carson on Jan. 1. Shown for the first time since the show went off the air in 1992, the Carson episodes have given the five-year-old multicast net immense exposure.
Kokernak quote: “It’s all about programming,” says Michael Kokernak, president of the multicast consultancy Across Platforms. “There’s no reason why broadcast can’t move more viewership to digital subchannel networks.”
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As the market for subchannel options matures, there’s a new wave of multicast networks with significant distribution, tightly focused brands and programming and, in some cases, a smattering of distinguishing original programming. This is Part Two of a four-part special report on multicasting running this week. Read the other stories here.
Michael Kokernak, president of Across Platforms, a Boston-based consultant who follows the multicast world, says success depends of the same principles that have guided broadcasting over the decades.
“Diginets need to be more focused on wisely investing their programming budgets on finding hits that will resonate with both viewers and advertisers.”
For the complete story on TVNewsCheck’s website visit this link.
FierceCable: Diginets rise to challenge cable, as Wiegel’s MeTV reaches 94% U.S. clearance
Posted by Michael Kokernak | News
Premier publication in the cable industry.
Written by Daniel Frankel
While media analysts and pay-TV executives have their sights set on over-the-top distribution and pending Title II regulation of the Internet, there is another looming threat looking to bite into cable, satellite and telco video market share.
Quote-According to Michael Kokernak, president of the multicast consultancy Across Platforms, 60 individual subchannels were launched on full power stations in the second quarter of 2014. That figure rose to 101 in the third quarter and climbed to 155 in the fourth.
For the complete article visit –Diginets rise to challenge cable, as Wiegel’s MeTV reaches 94% U.S. clearance.
Top trade publication for the advertising world.
A new wave of channels is stealing a page from cable By Janet Stilson
Quote: – Currently, there are more than 200 diginets, which could grow to 300 in the next five years, according to Michael Kokernak, president of media consultancy Across Platforms. New entries this year include Katz Broadcasting’s comedy channel Laff, which debuts in April, and Buzzr from FremantleMedia North America and Debmar-Mercury, which will feature game shows and launch this summer.
For the complete article go to Why Leave It to Beaver Has Stations Seeing Green.
Excellent diginets overview.
More and more multicast networks are fighting for space on subchannels and cable—and in viewers’ hearts
by Michael Malone
Quote: The diginets, once the baby of the television industry, are on their feet and walking. “Now there’s variety—comedy, game shows, dramas,” says Michael Kokernak, president of the multicast consultancy Across Platforms. “We finally see a range of content, and that’s what the industry needed to do.”
For the complete article visit Broadcasting and Cable’s website – Diginets’ Future May Just Be Now
